A great customer experience is defined by its relevance and timely availability to the customer.
I’ve been reading Jay Baer’s treaty on the topic (Winning Hearts in Real-Time), the first in a series extravagantly titled ‘Masters of CX‘.
What sticks out is the importance of mobile. Indeed, Econsultancy’s Skills of the Modern Marketer report, compiled from interviews and an online survey, shows respondents to value CX and mobile as the most important broad and hard skills respectively (incidentally, if you fancy assessing your own digital skills, try sitting our Digital Skills Index test).
I thought I’d highlight some of Jay’s thoughts on what makes great CX and include a few examples. Let us know what you think.