Over the past few years, there have been many reports of a digital skills shortage.
One way of addressing the volatile digital jobs market is to train up some apprentices who can bring the habits of a digital native and the hunger and loyalty of someone new to the world of work.
Confused.com has launched a video app for Facebook called ‘House of Horrors’ to raise awareness of the importance of home insurance.
The app, created by A Social Media Agency, is part of an ongoing digital marketing strategy that aims to alert consumers to the benefits of home insurance, promoting the comparison site as a destination for buying a policy.
After connecting to the app users are asked to enter their postcode, which connects with Google Maps to start the video with a personalised shot of their house.
Drawing inspiration from Take This Lollipop, images from the user’s Facebook profile are then shown during a video of a burglar breaking into a house - making it appear as if it is their home that has been broken into.
The business of selling pest control must be tricky, as it’s either a product you need or you don’t – there’s not really any middle ground.
So the best approach for pest controllers is to promote brand awareness so when you do spot a rat in the kitchen they are the first ones you think of.
This is the approach Rentokil is adopting with its new social media campaign involving a CGI mouse called Scamper who has his own Facebook game, Twitter account and four CGI video clips.
Rentokil attracted some criticism last year on this blog for so-called ‘follow spam’, though the company has since attempted to learn from the experience.
I interviewed Rentokil’s Social Media Manager Alicia Holbrook about the company’s approach to social media, and what has been learned from its mistakes on Twitter.
Social media marketing isn’t always easy to get right, especially when it comes to rapidly developing and changing platforms such as Twitter. However, it is very easy to get wrong, as UK pest control giant Rentokil found out this month.