Over the past few years, there have been many reports of a digital skills shortage.
One way of addressing the volatile digital jobs market is to train up some apprentices who can bring the habits of a digital native and the hunger and loyalty of someone new to the world of work.
Confused.com has launched a video app for Facebook called ‘House of Horrors’ to raise awareness of the importance of home insurance.
The app, created by A Social Media Agency, is part of an ongoing digital marketing strategy that aims to alert consumers to the benefits of home insurance, promoting the comparison site as a destination for buying a policy.
After connecting to the app users are asked to enter their postcode, which connects with Google Maps to start the video with a personalised shot of their house.
Drawing inspiration from Take This Lollipop, images from the user’s Facebook profile are then shown during a video of a burglar breaking into a house - making it appear as if it is their home that has been broken into.
The business of selling pest control must be tricky, as it’s either a product you need or you don’t – there’s not really any middle ground.
So the best approach for pest controllers is to promote brand awareness so when you do spot a rat in the kitchen they are the first ones you think of.
This is the approach Rentokil is adopting with its new social media campaign involving a CGI mouse called Scamper who has his own Facebook game, Twitter account and four CGI video clips.
Rentokil attracted some criticism last year on this blog for so-called ‘follow spam’, though the company has since attempted to learn from the experience.
I interviewed Rentokil’s Social Media Manager Alicia Holbrook about the company’s approach to social media, and what has been learned from its mistakes on Twitter.