As mobile casino gambling becomes increasingly lucrative, how can marketers overcome technical limitations in order to increase customer lifetime value (CLV)?
New research from our brand new Improving Mobile Casino Performance report offers advice on cross-selling, eCRM, paid search and other marketing techniques designed to improve CLV and customer retention.
The report covers areas of user experience, marketing, technology and presents a maturity model against which operators can benchmark their performance.
The research, carried out in association with IGT, was based on expert UX reviews across more than a dozen mobile casino sites along with in-depth interviews with mobile casino operators.
We took a brief look at UX in four user experience tips for mobile casinos and while the user experience of the mobile casino is important in driving usage and financial returns, marketing is also critical to success in this area.
Here are some examples of guidance from the report.