reputation

Yahoo launches dashboard for small businesses

Yahoo may be putting 50 of its properties on the chopping block as new CEO Scott Thompson looks to make the once-dominant internet portal a little leaner and more nimble, but apparently small businesses are important enough to Yahoo that it will create new products.

Today, Yahoo did just that by launching an online dashboard designed specifically for small businesses.

Wall Street marketers take responsibility for poor reputation

Communications and marketing executives at 150 US-based financial firms have admitted that the responsibility for poor reputation lies with them, according to the 2012 Makovsky Wall Street Reputation Study.

96% of the group said that they invite negative public perception by their actions or inactions, while negative public perception topped the list of challenges these firms must overcome in the next year.

Social listening and online reputation monitoring: new report

Today marks the publication of Econsultancy’s 2012 Online Reputation and Buzz Monitoring Buyer’s Guide, containing profiles of 15 leading vendors and advice for companies trying to choose a tool and to get the most from the technology.

The report follows separate research we published in November which shows that an increasing number of companies are paying for reputation monitoring software.  

Your company needs a social media policy

Recently, I published a post that struck a nerve with a reader who will remain anonymous. That reader lashed out at my idiocy in several ways, including via a popular social network.

The wasted effort at insulting and haranguing me would have been quickly
forgotten if not for an interesting observation: my cyberstalking
critic executed his childish attacks through multiple accounts all associated with
his employer, a small services-oriented business.

On one of those
accounts, I discovered other rude, obnoxious and downright classless ‘content‘ not directed at me.

Personal branding? Nonsense! It’s reputation

According to Washington Post journalist Gene Weingarten, “‘branding’ is ruining journalism.”

He’s referring, of course, to personal branding, the activity that a growing number of journalists are supposedly engaging in as the publications they work for lose clout and financial resources.

Social media: opinions are like…

Newspapers face numerous challenges in the digital age. From online
business models to organizational structure, many newspapers are
struggling to find their way in the world.

And then there are the ‘smaller‘ challenges that are sometimes just as thorny. One of these: the importance of journalist objectivity.