Mobile navigation systems have been one of the most profitable purveyors of mobile content, with subscribers paying an average of $5 to $10 for mobile GPS access. But Google announced today that it will be launching a free turn-by-turn mobile navigation system next week. And the news ought to have navigation companies worried about their future.
Google’s system will launch next week on Motorola’s Droid phone and will eventually roll out to other phones, including the iPhone. Can GPS companies compete with free?