responsive apps

The Guardian’s new responsive apps offer great UX, more editorial control

The Guardian has today revamped its suite of mobile apps, which are built using responsive design so the Android and iOS versions run off the same backend systems.

Designed to better showcase the Guardian’s range of editorial and interactive content, the apps are free to download and are instead funded by new, larger ad units.

From an editorial and UX point of view the new design is a huge step away from the traditional list or feed format that we’re used to seeing from news and content providers. 

They use a card-based layout similar to the Guardian’s beta responsive site, which also puts more control back in the hands of editorial staff.

Tom Grinsted, Group Product Manager for Mobile and Devices, explained that the apps were designed to reflect the values that we expect from traditional media, so the size and position of stories denotes their relative importance.