It’s a great time to be a big brand. They have nothing to worry about when it comes to search, and have it all: top page ranks, multiple links.
Google is even currently testing overlarge banner ads for big companies in its search results. Big brands will be fine.
It seems that Google is doing more and more to support big brands, filtering out the flotsam and jetsom of the internet and providing users with ‘trusted’ big name brands they recognised, pushing the more dubious websites further down its SERPS.
But what about the little guy? The little guy who makes a great product or provides a quality service. How can this valuable but tiny start-up company possibly hope to compete against the giants of commerce?
At Searchlove yesterday, Distilled’s co-founder and CMO Will Critchlow used the London based restaurant chain Hawksmoor as an example of a successful local business to provide his own insight and guidance on how your small business can market itself in the face of staggering adversity.