results pages

Site search results pages: examples and best practices

Last week, I looked at some best practices for site search, around positioning and function of search box, now it’s time to look at site search results pages.

Once users have found the search box and entered their product query, the most important aspect is the speed and accuracy of the search results.  

There is a lot that retailers can do on search results pages to enhance the user experience and make the route from search to purchase as smooth as possible. 

Here are some examples, good and bad, from retailers, as well as some tips to improve the user experience…