15 stats that capture the evolution of retail media networks
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
Econsultancy has just expanded its Ecommerce Deep Dive learning content with a new learning plan, Optimising the Retail Media Opportunity, which explores how marketers and advertisers can best exploit retail media as part of their overall marketing mix.
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
This webinar draws on Econsultancy’s new Retail Media Best Practice Guide, capturing the key opportunities and the optimal strategies that marketers and ecommerce practitioners can make the most of in this emerging area.
The webinar covers:
Members can access the webinar here. Non-members can register below.
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
Interviewees in last year’s Econsultancy Retail Media Best Practice Guide highlighted the increasing number of brand-side cross-functional teams.
From AI to incrementality, a land grab-fuelled talent race to non-endemic partnerships, and more programmatic buying to boot.
The space is increasingly crowded with competitors and with few unifying standards to join them together.
Retail media is evolving into a solution that can address the whole funnel – not just the bottom bit where a sale is made. What might this look like in 2024, and what are the implications for privacy?
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.