retail publishers

Brand advertisers beware: content sites are not always king

For most brands that buy media across the web, it’s
clear that display advertising is one of the fastest-growing areas of the online ad ecosystem.

But what matters
most to advertisers when choosing which websites for their ad campaigns?

Most media
or brand managers will say that the bottom line is whether or not a website
helps sell more product. The end goal is to move product. Period.