retail trends

ecommerce

How online retail can catch up to brick and mortar

Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.

Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.

Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.

empty-shopping-centre-christmas

How ecommerce won this holiday season and what it means for 2015

To say the least, it has not been a typical holiday shopping season and that’s a good thing for online retailers.

One possible explanation for the unprecedented ecommerce growth this holiday season is that the duration has been expanding for years. 

It started off as just the weeks leading up to Christmas, but slowly it crept back into November.

This year Amazon even started ‘Black Friday’ deals on November 1, when Halloween decorations had barely been taken down yet.