16 ways retailers can improve their approach to online returns
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
How six of the best ecommerce websites present their returns policies
Online shoppers don’t only consider returns policies when they want to send something back.
Accept your competitor’s returns: new retail strategy?
The past several years have been very difficult for traditional retailers with brick-and-mortar footprints. Changing consumer habits, driven in large part by the rise of online retail, have led to thousands of store closures in the US and UK.
How fashion retailers can factor returns into their paid search campaigns
It’s no secret that in the fashion sector, where free shipping and free returns are standard, returns are rife. Fashion retailers are seeing returns rates upwards of 25% online compared to the 8% in store.
Should retailers embrace returns culture?
By one estimate, returns cost retailers around the world more than half a trillion dollars a year; by another, that amount will soon exceed a trillion dollars a year.
How click & collect could bring traditional retailers back to life
As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce.
The best interactive size guides for reducing returns in ecommerce
In March this year, H&M came under fire when a disgruntled shopper brought to light issues about the store’s sizing policy. Rebecca Parker is a standard UK size 14, and yet she couldn’t pull a pair of size 14 jeans over one thigh.
How retailers can deal with the rise of “Snap and send back”
Social media is proving to be a double-edged sword for fashion retailers.
While content posted by consumers and influencers to popular social platforms like Instagram, Snapchat and YouTube has been proven to drive sales, a “snap and send back” trend driven by social media could be costing retailers in the UK billions of pounds in sales annually.
A day in the life of… CEO of a returns management company
Ecommerce returns are quite the pickle – a slick and free service attracts shoppers, but a high returns rate can knock profitability.
Graham Best is CEO of ReBOUND, a returns management company. This is a day in his life…
L.L.Bean revises its lifetime returns policy: will it dent the company?
On Friday, L.L.Bean, the 106 year-old retailer known for its clothing and outdoor recreational products, announced a radical change to is unique lifetime returns policy, which allowed customers to return products they had purchased even years after purchase.
How to attract lots of quality online reviews to your ecommerce store
Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article.
Retailers shouldn’t forget about post-purchase experience
Customer experience is top of mind for just about every retailer hoping to survive and thrive in today’s incredibly competitive and difficult economic environment.
But while many retailers focus on topics like personalisation and minimising the number of steps in the purchase journey, they shouldn’t forget that an important part of overall customer experience is the post-purchase experience they deliver.