The BBC and The Guardian are the most dominant UK news outlets in terms of the number of shares on Twitter, according to new data from PeerIndex.
UK Twitter users shared just over 4.2m articles from BBC News in January 2014, which apparently resulted in more than 100bn potential impressions of BBC content to Twitter users globally.
In comparison, content from The Guardian was shared 2.4m times via Twitter while The Telegraph came in third with 913,000 shares.
The research also shows the negative impact that paywalls have on social sharing, as The New York Times is the only paid-for online publications to make the top 10. For more on The NYT’s business model, read our report on its recent native advertising trial.