I recently read a post on Hubspot, looking at the tactic of reusing older blog content to attract extra traffic and links.
In a nutshell, older posts are updated and republished as new. This means they benefit from promotion on Twitter, in emails, and the attention that comes with being the latest post on the site.
I’d come across this idea before but had dismissed it. However, while I have a couple of reservations about the tactic, I was interested enough to experiment so we’ve been trying this tactic over the last month.