reviews

Why UGC is so important to subscription ecommerce brands

With unlimited product purchase choices at their fingertips, consumers across the nation are leaning towards the ‘click it, forget about it’ mantra.

It’s therefore becoming more important than ever for brands to ensure they drive loyalty and repeat purchases. 

Who should own customer reviews in your organisation?

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).

That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC).