AIA Singapore has launched a digital rewards program called Vitality for every insured customer. Basically the concept is very positive. They want to reward you for being healthy and ask you to track your behaviour online.
How this is being done is open to question though with some serious gaps in the program and some questionable creative.
AIA Vitality is apparently a “science-backed wellness programme that works to make real change to your health” so the blurb goes.
Customers earn Vitality Points by engaging in a number of activities focused on helping them know more about their health and improving it. Singaporean residents can earn Vitality Points for healthy activities such as gym, physical exercise, buying Healthy Food items and stopping smoking etc.
They can check how they’re doing at any time on their account on the website.