Marketers and retailers have been quick to begin trials with iBeacons after the technology was added to iOS7 last year.
We’ve seen a number of interesting experiments, such as automated messaging in airports, cinemas and baseball stadiums.
The speed with which these trials have been expanded for general consumer use is in stark contrast to the years spent covertly trying to find a use case for NFC.
While NFC technology is unlikely to disappear altogether, it appears that iBeacons are a more attractive proposition.
Another area that iBeacons might be extremely useful for is at events and conferences, such as our own Festival of Marketing.
I’ve come across several intriguing trials in recent months, though it faces stiffer competition from other technologies in this space, namely RFID.