Rich Media

In-app advertising: One user’s experience

Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.

For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.

Start Me Up! A profile of Moovd, turning your words into animated video

For years, video has been a pain in the bottom. Video production companies know it, and they charge handsomely for it.

Increasingly, start-ups are trying to disrupt professional video production, to provide an easy solution for marketers to create their own none-too-shabby work.

Moovd is the latest of these companies, and turns text into animated text videos. Try it yourself, you can make videos in a few seconds (I’ve been making childish videos all morning).

A love letter to Tate.org.uk

I started writing this post intending to look at some big-hitting art gallery websites and pick out best practice.

The aim was to turn you content marketers green by showing you websites for juicy organisations whose very ethos has always been content, form, learning, information, and which are now trying to adapt and evolve to make some money, too (outside of entry fees and patronage).

You can see this as the exact reversal of, for example, a marketing agency, which stereotypically has always been trying to sell through its website and is now getting its collective head around the idea of information, learning and content as the very top of the sales funnel.

So, I’ll give honourable mention to a couple of big galleries, and then move on to the meat of the post, which has been hijacked by my enthusiasm for Tate.org.uk, a website mottled with the sublime.