Rick Jones

Q&A: Google’s Rick Jones on multichannel retailing

The growth of mobile as a marketing channel has provided a massive opportunity for retailers to connect with their customers.

However, it has also created new problems for brands trying to offer a joined up, multichannel experience.

Google’s industry head of retail Rick Jones is tasked with helping brands use digital to create a single customer view.

I spoke with him at last week’s E-commerce Futures Conference to find out his opinion on delivering an effective multichannel customer experience.