If you’re going to robocall, be prepared to get Rick Rolled

Telemarketer based frustration used to be a personal grievance, but with the number of technologies at the finger tips of consumers today, marketers have to be wary of the tactics they use to reach out to customers. Case in point: Auto One Warranty Specialists Inc.

The company hired a third-party marketing firm to call consumers who opted in to receiving solicitations. They were informed their
car warranty was about to expire. But many of the recipients hadn’t opted in. And many of them don’t even own cars.