The tough economy has led to an uptick in advertising experimentation online, but one thing that publishers have not approved is also on the rise — ads imbedded with malware.
Websites have long taken to selling their advertising through a number
of different strategies, including but not limited to in house salesmen,
ad networks and exchanges. But the diverse and varied nature of online ad selling has its own set of
concerns for publishers, now including the threat of viruses.