Rishad Tobaccowala

Q&A: Publicis’s Rishad Tobaccowala on digital transformation & agency double dealing

How do companies and people remain relevant during transformative times? Through reinvention.

It’s a topic that is dear to Publicis Groupe Chief Strategist Rishad Tobaccowala’s heart.

I spoke to him about the empowered consumer, the mass restructuring facing the TV industry and how agencies can rebuild trust when clients think they are double dealing.