Companies planning a social media launch, upgrade, or even adjustment have a lot to live up to. Innovation has been impressive so far this year, and results have kept brands focused on making their own imprint.
Like most areas of internet marketing best practices are evident for social media, but rules are unwritten. As planning for the fourth quarter gets underway, many companies are starting their first social media initiative, or rethinking their entire strategy. Before you hit “send” on that meeting request or book the WebEx URL, five points to consider: