Roche

How healthcare companies are getting creative to acquire data

Data is the black gold of the 21st century. This is perhaps no truer than in the healthcare industry, where data has the potential to help address some of the biggest challenges individuals face.

As in just about every industry, the companies that need data the most aren’t always the ones that collect it. In some cases, valuable data is generated and owned by third parties; in others, companies need tools and technologies offered by third parties to collect data that they have the potential to generate.

JUMP feature: Jim Lefevere on digital marketing for pharma

In the upcoming months as we prepare for JUMP in New York in November, we will be interviewing some of our speakers to highlight a little bit about them, what they are working on and a few thoughts on the topic they will be focusing on at JUMP.

First up in our interview series is Jim Lefevere, Roche’s Director of Global Digital Marketing. He heads up the digital strategy, marketing and operations for one of Roche’s business areas.