Roku

Google’s content strategy comes together for Google TV

When Google TV was first announced, I wrote that it “might be one of the most important things the company has attempted.” If successful, Google would do nothing less than realize the dream of television-web convergence.

But I also noted that execution was key, and there was no shortage of skeptics who questioned whether Google would be able to put it all together.

TV rentals: will Amazon’s pricing trump Apple’s brand?

Looking to watch the latest episode of your favorite TV show? Apple
wants to rent it to you. Yesterday, the Mountain View-based company
unveiled the latest incarnation of Apple TV. And like most of Apple’s
newest consumer electronics devices, behind the hardware is a business model to move content.

In addition to $4.99 high-definition movie rentals, Apple TV offers up
99 cent rentals of popular television shows from Fox and ABC. But will
Apple TV do for television shows what the iPod and iTunes did for
music? That may depend on how Apple deals with the competition. If the
counter attack Amazon has already launched is any indication, the
competition may be pretty fierce.