Rolling Stone

Heart attack and Vine: the best six second accounts

Word up to all the Tom Waits fans that recognise this post’s headline.

I’ve tried to round-up some vines that haven’t been featured here before, and I’ll try to inspire some of you to look again at the tool. Although lots of brands started using Vine back in winter when it launched, many have forgotten about it.

It’s so easy to use, and immediately marks out any Twitter account as willing to share some fun with fans. As Airbnb, and many others, show, it’s also a good medium to use for competitions, as vines are easily sharable and defined by brevity and, hopefully, wit.

Rolling Stone founder: “generations” before tablets meaningful for mags

Magazines may not have the best track record when it comes to adopting the newest technologies, but when the iPad launched, it was hard to find a magazine chief who wasn’t excited.

Print publishing is particularly tough these days, and the iPad represented hope. As a result, many magazine executives were eager to give the iPad a try. That was a good thing.

Unfortunately, businesses don’t run on hope, and despite the fact that the iPad and tablet devices are still very nascent, magazines have thus far found that tablets aren’t a panacea for their industry’s ailments. Some are even cutting back on their iPad plans.

Digital Fail: Rolling Stone lets its exclusive get scooped online

If you care at all about U.S. politics, chances are you’ve heard about the Rolling Stone profile of General Stanley McChrystal that could cost the commander of U.S. forces in Afghanistan his job.

The magazine sent copies of of its explosive interview with the general to other news outlets yesterday. But it didn’t put the story online until today, leaving precious hours for other websites to discuss and reprint the story in its entirety. There are arguments to be made for preserving print. And then there’s shooting your page views in the foot.

Print subscribers will have to pony up if they want to read Rolling Stone online

Rolling Stone is making headlines today for relauching its website with complete access to its 43 year magazine archive — for a price. The music magazine has added all sorts of features online and plans to charge $3.99 a month for access.

This is all part of founder Jann Wenner’s plan to protect magazine content from being
cannibalized online. However, there’s one group left out of this new plan — Rolling Stone’s print subscribers. They’ll have to pony up for a monthly online subscription if they want to access the new content.