Key takeaways from the content marketing and native advertising roundtable

According to the Econsultancy / Responsys Marketing Budgets 2014 report, content marketing is the area in which companies are most likely to be increasing investment in the coming year, with 74% of companies indicating that they will spend more on this in the future.

These stats were reiterated during the Content Marketing and Native Advertising roundtable hosted at the Econsultancy office this week.

The attendees came from a wide range of companies and roles within the industry, and I wanted to share the key takeaways with you, along with some interesting statistics I found during my prior research.


Eight key takeaways from Digital Cream Melbourne

Last week I had the pleasure of attending Digital Cream Melbourne, continuing our series of roundtables worldwide where the crème de la crème of client-side digital marketers can share a mixture of their frustrations, challenges, insights and tips.

Following the roundtable discussions and a brief keynote which I presented, the moderators at each of the sessions came together to share their thoughts from the day on a panel.

For those of you that couldn’t be there, here are some key takeaways that I noted.

Digital transformation: it’s the customer, stupid

We hosted a Digital Transformation roundtable on rethinking your customer here at Econsultancy’s London offices yesterday and I wanted to share some of the themes that were discussed, and in particular the focus on the customer. 

Our roundtables are free to attend for Enterprise subscribers. The format is simple. We invite 20 people to come in and chat about an issue under Chatham House Rules (the conversation cannot be attributed).

Attendees set the agenda at the start of the session by naming the topics they’d like to discuss. Yesterdays topics included:

No one cares: three reasons your sales pitch isn’t working

The strongest aspect of the roundtables Econsultancy runs around the world is that marketers drive the conversation. If they want to jump from emerging trends to what annoys them about digital marketing sales pitches, we’re happy to sit back and learn something.

That’s just what happened at one of our South by Southwest roundtables, co-hosted by Rapp and Adometry. What emerged was the start of this list of dos and don’ts that we hope will help save time and sanity on both sides of the table.

In this post, client-side marketers share their unvarnished advice on how digital marketing sales people should improve their pitches.

Key takeaways and insights from our Singapore content marketing roundtable

Recently, we ran our first roundtable session of the year in Singapore with 25 marketing professionals engaged in a candid discussion on content marketing.

These sessions are of a much smaller scale in comparison to our annual Digital Cream events, but it’s something we will occasionally be running throughout the year.

It’s an initiative to keep our communities and like-minded peers a little more connected, united and close knitted when it comes to exchanging experiences, sharing of insights, benchmarking with others, etc.

Join Econsultancy at SXSW for our two roundtable events

For 10 days next month Austin, Texas will become the epicentre for the global media and tech industries when SXSW again opens its doors.

The music, film and tech extravaganza helped launch Twitter and Foursquare in recent years, so it’s easy to see why it has a reputation as one of the world’s most exciting events for digital marketers.

For the third year running Econsultancy will be heading down to Texas for SXSW, and this year we’ll be hosting two roundtables in partnership with RAPP and Adometry.

There are still spaces left to attend both roundtables, which take place on the opening day of SXSW (March 7) at the Capital Factory in Austin. Read on for more details and information on how to request an invite…

Key findings from the Econsultancy/Accenture roundtable in Singapore

Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media.

The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local minnow to global brand, as well as the transparency and range of the conversation.

The joint Accenture Interactive and Econsultancy roundtable was no exception, with over 25 companies represented from a mixture of multi-national, to local innovator and from B2C to government sector.