Royal Mail

Three unique B2B marketing campaigns

We are regularly asked for more B2B examples of great marketing campaigns.

B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I’d revisit the spring 2013 shortlist and pick out some B2B nominees that haven’t made it on to the blog yet.

Here are three campaigns that are unique, for one reason or another. Perhaps a unique client, idea or business gain.

Let me know what you think, or leave your own examples in the comments.

2030: have email and social destroyed the art of letter writing?

Imagine it’s 2030, that’s 16 years from now, not half past eight in the evening, clever guy.

You sit down to write a letter with your futuristic ray gun pen. But wait, haven’t the postal service just announced hover ships are no longer delivering sealed missives?

Have postal bods stop delivering the letter (the last mile at least)? How have letter volumes changed alongside email and social messaging? How has click and collect affected courier services? Could Amazon be ruling parcel mail?

There are indeed lots of questions.

Well, it’s the New Year and I think it’s time for a literature study, this time looking at the humble letter. After all, I have previously delighted and enthralled my colleagues, collecting tens of page impressions by writing about the fax machine. So why not pen and paper?

I’ve been tracing the history of letter writing in numbers alongside the rise of email and social. Are we close to the end of the letter and triumph of online?

Site review: the new delivers on customer experience

E.M. Forster, great Victorian-born champion of the internet, sorry, humanism, once wrote this:

“Letters have to pass two tests before they can be classed as good: they must express the personality both of the writer and of the recipient”.

The Royal Mail‘s revamped website is the latest in a string of big organisations meeting new and improved standards in customer experience.

The aesthetic of the site accounts largely for its improvements, and the site as it stands can be seen, excuse me Edward, to express more of the Royal Mail’s personality as well as those of its various audiences.

First, I’ll look at some interesting little here’s and there’s from around the site before panning out.