Rubicon Project

64% of businesses increased spending on online display this year: report

Almost two-thirds of businesses (64%) increased their spending on online display advertising this year, while just 14% decreased their level of investment in this channel.

This marks a trend of increasing spend as the proportion of advertisers having increased their budgets for display advertising has gone up from 57% to 64% since 2009.

While this trend reflects the stabilised economy in 2013 compared to 2009, it also highlights increased confidence among advertisers and agencies that online display advertising is delivering value, largely driven by more efficient technology and better understanding of the channel’s performance resulting from improved attribution.

The findings come from the new Econsultancy Online Advertisers Survey Report, published in association with Rubicon Project.

Online ads: it’s a buyer’s market

The global recession that has hammered stock markets around the globe continues on. Some people are even seriously referring to the ‘D‘ word.

This hasn’t been good news for businesses relying on advertising dollars. Advertisers are cutting budgets and for some ad-supported online businesses, that means cutting back on services, cutting back on staff and trying to come up with new business models.