Google steps up the display ad serving game with Doubleclick for Publishers

Google has been talking a lot about changing the marketplace for display advertising over the past few years, and today it is making good on the promise by announcing a simplified way to sell and manage display advertising campaigns.

Today Google announced that it has finished combining DoubleClick’s DART system with its own Ad Manager product into one entity now known as DoubleClick for Publishers. And the move could lead to a shakeup in the display ad serving space.

Q&A: Jay Stevens of the Rubicon Project on display advertising


The Rubicon Project helps publishers make more money from their display advertising inventory by optimising their use of ad networks. Founded two years ago, the company already has more than 1,500 premium customers, optimises more than 40 billion ads each month and reaches more than 500 million unique internet users.

The company’s International Vice-President, Jay Stevens, (formerly MySpace’s VP of European operations), shared his thoughts about trends in display advertising, the growth of ad networks and what this means for publishers.