Ruby

Arena Flowers’ Sam Barton on web design and development

Online florist Arena Flowers has had quite a lucrative time since its launch in late 2006.

The site says it generated £2m in revenues in its first year, helped by a strong focus on SEO, a bespoke e-commerce platform and a Facebook app that provides 15% of its traffic (albeit at lower conversion rates).

Here, head of design and development Sam Barton talks about its web strategy and plans for the future.


Arena Flowers homepage

OpenStreetMap lands first commercial partner

OpenStreetMap (OSM), the open source mapping project, has secured its first commercial partner by linking up with property search engine Nestoria.

The move will see Nestoria displaying OSM’s user generated maps alongside its property listings – a boost for the project as it seeks to gain popularity among third-party developers.

TechCrunch launches UK site

I’ve just returned from holiday where I did my best to stay completely away from any technology other than my camera (for good reason), and am getting back into the swing of things nicely.

One of the pleasant not-so surprises on returning was the recent launch of a UK TechCrunch site which is focused on UK Web 2.0 and mobile startups.

Jeff Bezos invests in 37Signals

I nearly fell of my chair this morning when I read that 37Signals have taken on outside funding, but after reading a bit further I’ve come to the conclusion that they’re actually in a very, very sweet spot…