ruling

Cheggers gets wrists slapped by ASA for promo tweets

In the latest high-profile case of Twitter celebrities getting their wrists slapped by the ASA, Keith Chegwin has been sent to the virtual naughty step for not disclosing a promoted tweet he posted some time ago.

The tweet in question, posted at an unspecified time last year (and now deleted), suggested to Chegwin’s followers that they might like to visit a certain gambling website which he was the face of.

I won’t mention their names here, as I’m sure they’re getting plenty of SEO value from the coverage they’re already getting.

Either way though, by posting his tweet without using an ASA-approved hashtag such as #ad or #spon, Cheggers broke one of the ASA’s golden rules.

Brand bidding on Adwords is ok, rules EU in Interflora vs M&S case

On the way into the office today I noticed a bunch of tweets along the lines of ‘Interflora wins EU PPC case vs M&S’. 

I have just read the ruling in full, and I don’t interpret it as a win at all, but there are some key takeaways that you need to be aware of if your brand is involved in bidding on competitor trademarks.