Ryan Abood

The $4m Google penalty

Getting smacked by Google is never fun, but when you run a
multi-million dollar online business that generates much of its sales
through Google’s SERPs, a Google smack down can be downright painful.

Just ask Ryan Abood, who runs GourmetGiftBaskets.com. According to a
profile
by Inc. Magazine, Abood lost $4m when his
GourmetGiftBaskets.com was dropped from Google’s index in 2008, right
before the most important time of the year — the holidays.