Saatchi & Saatchi

Saatchi research reveals Gen Y hasn’t written off the high street yet

In contrary to recent headlines, a new study from Saatchi & Saatchi suggests that ‘Generation Y’ is in fact shopping on the high street, with 78% visiting local brick-and-mortar stores in the week before interviews were carried out.

The agency met with 1508 16–29 year olds, asking them about their high street and the role they want it to play in their lives.