Safari

Safari in iOS9 to make ad blocking easier

The hits just keep coming for advertisers looking to reach consumers through digital ads.

The latest setback for online advertising: the version of Safari that will ship with iOS 9 will make it possible for developers to build ad blocking extensions.

Advertisers undercounting iOS paid search conversions: report

With marketers spending billions of dollars annually on paid search campaigns, accurately measuring conversions is a top priority. After all, conversion data provides important signals that marketers can use to manage budget and refine campaigns.

Unfortunately, conversions are often more difficult to measure than it seems they should be. According to a study by Marin Software, an ad management solutions provider, the proliferation of iOS devices, including the iPhone and iPad, is making accurate conversion tracking even more difficult.