Safari

Safari in iOS9 to make ad blocking easier

The hits just keep coming for advertisers looking to reach consumers through digital ads.

The latest setback for online advertising: the version of Safari that will ship with iOS 9 will make it possible for developers to build ad blocking extensions.

Advertisers undercounting iOS paid search conversions: report

With marketers spending billions of dollars annually on paid search campaigns, accurately measuring conversions is a top priority. After all, conversion data provides important signals that marketers can use to manage budget and refine campaigns.

Unfortunately, conversions are often more difficult to measure than it seems they should be. According to a study by Marin Software, an ad management solutions provider, the proliferation of iOS devices, including the iPhone and iPad, is making accurate conversion tracking even more difficult.

Safari gets important updates with iOS 4.2

Is the future of the mobile internet apps or web browsers?

Despite the current popularity of apps, particularly those offered through Apple’s App Store and Google’s Android platform, many believe that eventually we’ll interact far more with the mobile internet through the web browser than we do with individual apps.

Apple: digital’s greatest challenge?

If Apple’s version of the digital universe were to reach real scale, then alongside privacy legislation, it poses the greatest challenge to the development of digital. 

Adobe’s BrowserLab is every web designer’s dream come true

Internet technology seems to advance at warp speed but if you’re a web designer, the process of testing a website for cross-browser compatibility hasn’t improved much since the days when knowledge of Microsoft FrontPage made someone a ‘web designer‘.

But a new service from Adobe looks set to change that.