Safe Harbor

Safe Harbor 2.0? An update on EU Privacy Law

This is a unique moment in the privacy and data protection world.

On October 6 the European Court of Justice – the highest court in the EU – judicially invalidated our most popular data transfer mechanism, the US Safe Harbor Program that allowed organisations to transfer personal data from the EU to US companies.

The end of the Safe Harbor Agreement: What next for digital marketing?

Businesses are reeling this week from the news that the European courts have ruled that data transfers to the US via the ‘Safe Harbor‘ agreement are no longer valid.

For digital marketers this news could spell trouble, with across-the-pond data movement being part of the modern digital landscape.

So is this the end of digital marketing as we know it, or just a storm in a tea cup?