Sage has been quietly improving its content and SEO for a while now and its website gives a good indication of how the industry of accounting software has changed online.
Here’s a roundup of what Sage’s website does right when it comes to content. If you’re a B2B company, it’s all the inspiration you need to get on your own content marketing trip.
The days are long gone when companies can shy away from educating the market. It’s all about search, transparency and added value.