Sainsbury’s

Five questions raised by the Amazon & Morrisons grocery deal

The deal that will see Amazon supplied wholesale fresh produce by Morrisons has fascinated the media.

Could Amazon Pantry’s entry to fresh online groceries in the UK shake up the already volatile supermarket landscape?

Here are five questions raised by the deal.

Will Amazon Pantry and Fresh succeed in 2016?

Despite high market penetration relative to other countries, the UK still seems like it hasn’t got its head around online groceries.

That’s why 2016 will be so interesting, as Amazon continues to finesse its Pantry offering in the UK, which rolled out in November 2015.

Will online groceries ever become less the domain of poor mobile experiences, inflexible delivery and locker trials, and more a fast and regular supplement to local shopping at smaller shops?

I’ve rounded up some analysis of what might happen in 2016.

Ocado vs. Sainsbury’s: customer journey comparison

Despite the increase in online grocery sales over the past few years ecommerce still only accounts for a fraction of the overall market.

This means there’s huge growth potential for digital sales in this industry, but are the UK’s major grocery retailers positioned to take advantage of it?

Tesco vs. Sainsbury’s: which provides the best social customer care?

Yesterday it was announced that Sainsbury’s is the most socially influential retail brand on Twitter based on its Klout score.

If you’re not aware of what a Klout score is, it’s an online social popularity measurement that leaves the more egotistically fragile of us weeping alone in a stationery cupboard. It also has its detractors

To contradict Sainsbury’s achievement, over the past six months, supermarket rival Tesco has fought its way to the top of Leaderboarded’s UK Twitter Social Customer Care table, overtaking previous top-spot holders Virgin Media and… yes… Sainsbury’s.