sainsburys

Five questions raised by the Amazon & Morrisons grocery deal

The deal that will see Amazon supplied wholesale fresh produce by Morrisons has fascinated the media.

Could Amazon Pantry’s entry to fresh online groceries in the UK shake up the already volatile supermarket landscape?

Here are five questions raised by the deal.

Battle of the Christmas retailers: Who’s going the extra mile beyond the TV ad?

In the run up to Christmas, which British retailers are going the extra mile to fuel their sales? 

Christmas campaigns have become as much of a staple as turkey and brussel sprouts – get it right or face the wrath of the people.

Although we would rather have a face full of mince pies washed down with mulled wine, it’s British retailers’ Christmas campaigns that are right in our face this November.

How the top brands use Twitter for social customer care

Although they may not have been originally set up as such, branded Twitter accounts will always attract customer service enquiries, comments and of course complaints. 

Imagine you’ve been stung by a sudden and unfair rise in your energy bill. You try emailing the energy provider to find out what’s going on. You receive no reply. You spend ages trying to find the relevant telephone number on its website.

You then make the call only to be handed off to multiple customer service agents after waiting in a queue for an enraging amount of time. That is if you’ve phoned within its operating hours.

It used to be that if you wanted to get yourself heard, you had to write a letter. There was an assumption that ‘the man’ considered someone who’d take time to sit down, draft a letter and walk down to the post box as a person who was really hacked off and therefore would end up being much more of a thorn in the company’s side.

Now there’s a new way. A much swifter, more immediate and best of all more public way.

The rise of social media and the need for every brand, ecommerce business and service provider to have a presence on the most popular channels has meant that consumers have a direct line to that business.

Top 10 UK retailers on Pinterest

Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV).

In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year.

This should come as no surprise. The business case for retailers investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network.

Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales