sales alerts

Debenhams makes great use of its mobile app with timely sales alerts

Over the past year I’ve downloaded several retail apps on my Android smartphone, mainly for the purpose of reviewing them for the blog.

Apps from John Lewis, Debenhams, Argos and Tesco have all remained on my phone as I have no pressing need to delete them, meaning I’m a sitting target for messages about offers and discounts.

However as far as I can remember, only Debenhams has taken the opportunity to send me any marketing messages, which appears to be a missed opportunity for the other brands.

Adobe recently conducted a survey that asked 1,003 UK consumers about the features they most looked for in smartphone apps – 67% of respondents rated money saving offers as the most important feature.