sales cycle

Five B2B sales lessons companies learn the hard way

For most B2B companies, if you’re not out selling, you’re probably not winning.

Unfortunately, selling successfully is often easier than it looks and there are a number of hard truths companies are likely to encounter at some part of the sales cycle.

Here are five of the most important lessons…

Can social media accelerate the buying cycle?

The number of companies not doing anything with social media gets smaller and smaller by the day, but that doesn’t mean that business has social media figured out.

Despite the increasing comfort that many companies and marketers have with social media, questions still linger about efficacy and ROI.