sales email

ASOS sales emails are excellent, but are they too frequent?

Anyone who is familiar with the Econsultancy blog will know that we’ve always been big fans of ASOS.

However its crown has begun to slip in recent months and in September the retailer was forced to issue a third profit warning due to difficult sales conditions and higher investment in technology and infrastructure.

Personally I’m still a semi-regular ASOS customer, but I have started to become a bit tired of its email marketing messages that constantly promote some kind of sale or discount.

Since July 27 I have received 35 emails from ASOS, which roughly averages out at one email every 2-3 days.

19 of those emails advertised a sale or discount, which ultimately chips away at ASOS’s ability to sell anything at full price.