sales promotion

Gifting as sales promotion: why giving is good

Last week, Dunkin Donuts announced that the next release of their mobile app will incorporate gifting between consumers, allowing one consumer to buy doughnuts and coffee for another, and have the details of that purchase sent to their friend’s phone for quick scanning and payment.

For those of us out on the town this Friday night, the idea of getting a round in is hardly something new and certainly not something that would normally have us reaching for our smartphones, so what’s the big deal?