sales

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Cloud-based CRM systems – What are the benefits?

A customer relationship management (CRM) system is a piece of marketing technology used to manage, analyse and quickly respond to interactions with current or future clients or customers.

With a good-quality CRM system in place, you can easily keep all the information about every party that your business is interacting with up-to-date and accessible by everyone within your team. CRM systems also allow you to solve specific problems within the customer or client relationship cycle, focus on customer retention, and drive sales growth.

Four things Black Friday has taught us about ecommerce

Whether you’re a bargain hunter or not, Black Friday is hard to ignore. 

Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.

Three surefire ways to maximize your CRM’s effectiveness

CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness. 

CRM software often have a multitude of features, many of which are rarely used by sales teams.

Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support. 

Bridging the gap: uniting marketing and sales with employee advocacy

If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it’s that they all need sales to thrive.

But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.

b2b

Marketing and sales: how will they work together in the future?

More than anything ‘digital’ has blurred lines.

That might be blurring the lines of what we used to consider typical consumer behaviours or models (e.g. increased focus on behavioural segmentation and targeting rather than relying on, say, demographics), the blurring of lines across physical and digital channels, the blurring of lines across value and supply chains, the blurring of national boundaries and commerce. 

How did retailers handle the Cyber Monday sales?

It seems that, as well as falling for Black Friday, the UK’s ecommerce sites staged some big Cyber Monday promotions. 

Most sites have sales on today, so how are they dealing with sales? Are they providing a good user experience? 

Gain trust from the C-suite by being independent

If you’re currently marketing to C-Suite executives and other senior decision makers, you already know how hard it is to generate the sort of sales pipeline that could yield six to seven figures for your organisation. 

The difficulty comes in building credibility for your brand, establishing trust with the C-Suite and delivering value before ever trying to sell them anything.

In this article I want to shine some light on a huge mistake that most marketers make when connecting with senior decision makers.

It involves the positioning of your message, attachments to your brand and how being independent is the key to fixing this problem.

Before we dive into this let’s take a look at how selling to the C-Suite is different from your average sales process. The key lies in doing the exact opposite of how most selling is done.