Salesforce.com

Oracle continues social shopping spree with Involver acquisition

Many businesses may have little idea what their social media marketing and ad campaigns are producing in the way of ROI, but by and large companies continue to up their investments in social.

That has created a booming business for firms that popped up to help companies manage and track their social campaigns. A booming business that caught the attention of some of the biggest names in tech.

Salesforce.com acquires ‘human capital management’ company Rypple

Last week, I listed the ‘enterprise cloud’ as one of the five things to watch in 2012.

My rationale was straightforward; while the cloud has been a hot topic in the consumer space for the past several years, there’s increasing activity in the enterprise space as major software vendors like Oracle and SAP move to ensure that they don’t get left behind.

Salesforce.com, one of the first big players in the enterprise cloud space, didn’t wait for the new year to make a new move of its own. Yesterday, it announced that it was acquiring human capital management SaaS Rypple for an undisclosed sum.

Oracle gives into the cloud

Oracle CEO Larry Ellison hasn’t exactly been the biggest proponent of ‘the cloud‘. In fact, in 2008 he went so far as to state that the cloud is “the Webvan of computing”.

To be sure, the cloud isn’t without its problems, and as a buzzword, it’s a bit worn.

But the rise of services like Amazon AWS has proven one thing: the cloud, for better or worse, is here to stay.