Salesforce.com

Oracle continues social shopping spree with Involver acquisition

Many businesses may have little idea what their social media marketing and ad campaigns are producing in the way of ROI, but by and large companies continue to up their investments in social.

That has created a booming business for firms that popped up to help companies manage and track their social campaigns. A booming business that caught the attention of some of the biggest names in tech.

Salesforce.com acquires ‘human capital management’ company Rypple

Last week, I listed the ‘enterprise cloud’ as one of the five things to watch in 2012.

My rationale was straightforward; while the cloud has been a hot topic in the consumer space for the past several years, there’s increasing activity in the enterprise space as major software vendors like Oracle and SAP move to ensure that they don’t get left behind.

Salesforce.com, one of the first big players in the enterprise cloud space, didn’t wait for the new year to make a new move of its own. Yesterday, it announced that it was acquiring human capital management SaaS Rypple for an undisclosed sum.

Oracle gives into the cloud

Oracle CEO Larry Ellison hasn’t exactly been the biggest proponent of ‘the cloud‘. In fact, in 2008 he went so far as to state that the cloud is “the Webvan of computing”.

To be sure, the cloud isn’t without its problems, and as a buzzword, it’s a bit worn.

But the rise of services like Amazon AWS has proven one thing: the cloud, for better or worse, is here to stay.

Salesforce takes on the world with Database.com

Marc Benioff probably doesn’t mind a few clouds. Salesforce.com’s CEO believes that cloud computing is a big part of the future, and has called the book he wrote about Salesforce.com’s rise Behind the Cloud.

But Benioff isn’t just talking about and promoting the cloud. He’s putting his money where his mouth is, and Salesforce.com is increasingly looking to play a larger role in the cloud computing market. Yesterday, the company made one of its biggest announcements yet: Database.com.

Salesforce.com tries to bring social networking to the workplace

Salesforce.com built a billion-dollar company by allowing companies to ditch their CRM software and bringing CRM to the cloud. Now it has its sights set on perhaps an even bigger feat: bringing social media to the enterprise.

Yesterday, the company announced that it will be launching a new service called Salesforce Chatter in 2010. Think of it as Facebook for the enterprise: a social networking service for companies with an application platform to boot.