In today’s ultra-competitive markets, the companies that manage customer relationships the best are more likely to win than those that don’t.
That’s why adoption of modern CRM systems like Salesforce, NetSuite and SugarCRM has skyrocketed in recent years, even amongst SMBs that often lack the resources to adopt enterprise-style technologies.
Together with other analysts from Gartner and Forrester, we were given some untethered access to him as well as to Scott McCorkle, CEO of Exact Target Marketing Cloud and Alex Dayon, President, Products at Salesforce.
In private, Benioff the man is very different from the on stage persona many of us are familiar with – the exuberant showman, evangelizing the company he founded with the all the energy and enthusiasm of a gospel preacher.
Any of you who have ever attended his company’s annual Dreamforce event will know what I’m talking about.
Like the oft-repeated meme in HBO’s Silicon Valley, the audience is presented with the idea of a business that’s ‘making the world a better place’. Superlatives abound as the crowd applaud.
Brothers and sisters, I believe in the power of the cloud! One thing’s for sure, Benioff and his team know how to put on a show.
Responsive design is still one of the most popular topics on the Econsultancy blog,though among all our roundups one industry that we’ve neglected to cover is B2B.
It’s easy to see why publishers and B2C ecommerce stores might benefit from having a responsive site, as they need to cater for an ever-growing proportion of mobile traffic.
However if we’re happy to make sweeping generalisations, then it can be said that B2B companies are more likely to get a majority of their traffic during working hours when people are in front of a desktop, and also have a longer sales cycle so don’t need to worry about occasional impulse purchases from mobile users.
Marketing automation has been one of the hot topics in digital this year and it’s likely to remain high on the agenda during 2014.
It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.
Much has been said on this blog about the value of marketing automation technology, but I thought it would be useful to pull together some case studies to help quantify the impact it can have on sales and revenue.
Salesforce kicked off Dreamforce’12, their customer and new product introduction extravaganza, with the declaration that business is social and socializing the enterprise will lead to greater revenue, profits and customer service.
Mark Benioff, Salesforce CEO, quoted an IBM Global CEO study which states the most effective ways to reach customers is through the following channels: sales force, social networking, websites, partners, call centers and traditional approaches.