Samsung

Why marketers need to pay attention to the Internet of Things

Last week I attended Web Summit, now one of the world’s largest tech conferences.

Most of the talks that I attended were at the digital marketing stage although I did make time to attend talks at the data and analytics stage, the content maker’s stage and design stage. 

The Samsung vs. Apple mobile battle continues: Stats

The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.

The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.

But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.

What’s next for customer experience in retail stores?

No wonder customer experience is such a hot topic – we all shop and we all know when we don’t like a store.

But customer experience in retail can be a catwalk for the emperor’s new clothes.

Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps ‘Like’ a product or upload some ropey augmented reality selfie to Twitter?

Postcards from Korea: Samsung’s endless shelf

With the seemingly endless choice available to shoppers online, the poor old physical store can sometimes pale in comparison.

Why go to a shop where you can flick through a rail of clothes, when online you can just keep going until you find the item that is right for you?

14 best branded Instagram videos from August 2014

This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.

Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands

It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.

In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…

20 of the best branded Vines from August 2014

Our best branded Vines round-up this month comes bearing great news.

Recently Vine has completely overhauled its desktop site so it looks and works a lot like YouTube, but most gratefully received out of all the new functionality is the ability to search.

At last! You can now search for individual users, locations or tags, making this particular writer’s job a heck of a lot easier. You can read about other improvements here: Vine’s desktop redesign puts community and search first.

In other news, Vine has also updated the app itself and it now allows you to footage from pre-existing videos on your smartphone. Allowing you to mix and edit multiple sources into your Vine. 

It looks like Instagram will have to pull something particularly spectacular out of the bag to keep up with its rivals (a half-decent desktop site would be a start).

In the meantime, lets check out the latest and greatest branded Vines.