The Internet of Things (IoT) promises a world in which the most ordinary items in our homes will be able to predict our needs, adapt to our tastes and market to us in new and intelligent ways.
The world of social media is vast and full of potentially useful conversations for brands.
Last week I attended Web Summit, now one of the world’s largest tech conferences.
Most of the talks that I attended were at the digital marketing stage although I did make time to attend talks at the data and analytics stage, the content maker’s stage and design stage.
The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.
The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.
But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.
No wonder customer experience is such a hot topic – we all shop and we all know when we don’t like a store.
But customer experience in retail can be a catwalk for the emperor’s new clothes.
Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps ‘Like’ a product or upload some ropey augmented reality selfie to Twitter?
Virtual reality technology can be downplayed as being limited to only niche applications.
Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.
However brands in the travel industry are already exploring how they can use it to market and sell more effectively.
Instagram has fast become a go-to social platform for brands and Instagram’s owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m.
With the seemingly endless choice available to shoppers online, the poor old physical store can sometimes pale in comparison.
Why go to a shop where you can flick through a rail of clothes, when online you can just keep going until you find the item that is right for you?
This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.
Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands.
It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.
In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…
It’s the final day of July, which means it’s time to look back at some of the best Instagram videos we’ve seen in the past four weeks or so.
This time around we’ve got submissions from Samsung, Nike Skateboarding, KFC, National Geographic, American Apparel, Southampton FC and the NBA.
And for more of the same, check out our roundup of some of the best social media campaigns from July.
The World Cup kicks off on June 12 and is a festival of football that Asia’s passionate fans will doubtless enjoy.
Unfortunately every game kicks off at times between midnight and 6am here in Singapore which is going to mean some very sleepy Singaporean and Asian residents.
Many brands are desperately trying to capture the attention of these passionate fans, both official sponsors and unofficial brands eager to capitalise on the world’s greatest event.
But which is doing the best job?