Samsung

The Samsung vs. Apple mobile battle continues: Stats

The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.

The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.

But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.

What’s next for customer experience in retail stores?

No wonder customer experience is such a hot topic – we all shop and we all know when we don’t like a store.

But customer experience in retail can be a catwalk for the emperor’s new clothes.

Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps ‘Like’ a product or upload some ropey augmented reality selfie to Twitter?

Postcards from Korea: Samsung’s endless shelf

With the seemingly endless choice available to shoppers online, the poor old physical store can sometimes pale in comparison.

Why go to a shop where you can flick through a rail of clothes, when online you can just keep going until you find the item that is right for you?

14 best branded Instagram videos from August 2014

This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.

Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands

It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.

In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…

World Cup marketing in APAC: Which brand has the most innovative campaign?

The World Cup kicks off on June 12 and is a festival of football that Asia’s passionate fans will doubtless enjoy.

Unfortunately every game kicks off at times between midnight and 6am here in Singapore which is going to mean some very sleepy Singaporean and Asian residents.

Many brands are desperately trying to capture the attention of these passionate fans, both official sponsors and unofficial brands eager to capitalise on the world’s greatest event.

But which is doing the best job?