SapientNitro

Mobile investments will pay off for retailers in 2011

Despite its obvious potential, mobile has arguably been overhyped for years. So it’s not exactly surprising that many businesses have held back on their investment in mobile.

But for retailers, both online and offline, that are still skeptical, 2011 may be a good year to take the plunge. That’s because according to a survey conducted by SapientNitro, consumer habits finally caught up in a big way with expectations and hype last year.