save our sons

Samaritans Radar and four more charity social media campaigns

The Samaritans Radar is a wonderful case study for social media use by charities.

Not only is the technology simple and useful (sending you an email when someone in your Twitter network uses a potentially concerning phrase), the campaign is equally as important in raising the profile of the charity and reminding people of its cause.

Radar has been covered widely in the news, but I’ve included some screenshots of the campaign (which is lovely from a UX viewpoint) and added some other social media campaigns from charities that have also caught my eye.

With social media becoming so important for charities, both for scale and influence, we’re set to see many more innovative campaigns across networks.