Scamper Mouse

Rentokil launches new social media campaign with CGI mouse

The business of selling pest control must be tricky, as it’s either a product you need or you don’t – there’s not really any middle ground.

So the best approach for pest controllers is to promote brand awareness so when you do spot a rat in the kitchen they are the first ones you think of.

This is the approach Rentokil is adopting with its new social media campaign involving a CGI mouse called Scamper who has his own Facebook game, Twitter account and four CGI video clips.